Choosing a niche and general principles of development
Main principles of developing your brand
Personal website and email
Social media algorithms
The secret to a successful video
Quality and quantity
Paid traffic
Platforms (Instagram, Tiktok, Facebook, Youtube)
Blog monetization methods:
- Launching products under your own brand - Digital products - Partnerships with brands - Consulting and personal calls - Platform monetization (ad revenue) - Affiliates - Subscriptions - User Generated Content (UGC)
Homework Assignments
Homework 1 - Analysis of 1 Instagram reel shot by a student (Preferably in your unique style).
Homework 2 - Editing your interpretation of the “Chocolate” project from our RAW materials.
All course materials will be available from the start of the program, except for a few lectures that will be added during the course.
Below on the page, you’ll find the schedule that outlines the course timeline.
The course will run for 2 months from the start date, and registration will remain open for 2 weeks after the course begins.
With this plan, you’ll be able to complete assignments and join live streams where we review the work of Ultimate plan students. While your work won’t receive individual feedback, you’ll gain valuable insights that you can apply in practice.
Course materials will be accessible to everyone for 1 year.
How to create a Media Kit
How to Pitch a Brand?
Understanding contracts
Invoices
Social Media Report
Working with Agencies
Psychology of channel growth
Lecture with an invited psychologist (Ups and Downs, Burnout, FOMO)
Art Factory Ultimate
Theory
Practice
Project 1 - Chocolate
Filming process
Editing in Final Cut Pro
Uploading to social networks
Project 2 - Ravioli (Self filming without operator)
Filming process
Editing in Final Cut Pro
Uploading to social networks
Project 3 - Fried Zucchini Chips with Tzatziki
Live stream filming (stream recording)
Live stream editing Final Cut Pro (stream recording)
Project 4 - Future favorite recipe
Filming process (Live stream)
Editing in Davinci Resolve (Live stream)
Introduction
Choosing a recipe for the video
Music selection process
Licensed music
Preparing for shooting
Writing the script and planning scenes
Planning the use of necessary equipment
Choosing your own style
Mastering new knowledge
Everything about filming equipment (cameras, lenses, lighting, tripods, filters, microphones, stabilizers, sliders, tools for filming yourself)
Shooting
Editing
How to achieve smooth transitions
Final Cut Pro Basics
Davinci Resolve:
- Basics (Media, Cut, Edit, Color and Delivery pages; Color Management and Project Settings) - Node Tree - Workflow overview with Micro Color Panel & Speed Editor - Slow motion and high frame rate work - Audio enhancement - Color correction & grading (White balance, Contrast, Skin tone, Noise reduction, Luts, RAW & Log footage) - Shot Matching and Managing Large Volumes of Footage